About Us

Who we are

100 AND 1 Cosmetics is a water-free, sustainable skincare brand inspired by Moroccan ingredients, committed to delivering luxury, potency and efficacy in every product.

We define luxury not by our packaging but by the quality and purity of our formulas. By excluding filler ingredients like water and using 100 and 1 carefully selected ingredients, we meticulously craft each of our products to deliver exactly what your skin needs.

At 100 AND 1 we take pride in harnessing Morocco’s richest botanical oils and hydrosols to help you achieve healthy skin at every age, shade and texture.


Our Inspiration

As a woman-owned business, we take pride in drawing our inspiration from the Amazigh women of Morocco, represented in our logo. Indigenous to Morocco, Amazigh women have always held a high status in traditional Moroccan society. From leading roles in the military to managing economic, social, cultural, or even religious affairs, Amazigh women were highly respected and viewed as a source of life and wealth.

Over the years, Amazigh women used their artistic skills to hand-weave carpets and produce textiles and beauty products to help maintain their households. Today, Amazigh women continue to lead in Morocco’s Argan oil production, empowering women and inspiring us at 100 AND 1 Cosmetics to stand for women's equality and autonomy in today's society. 

Meet Our Founder

While working tirelessly to build a career in the Cosmetic and Pharmaceutical industry, I one day decided I wanted to pursue my freedom instead. Freedom to think, express and create without constraints or limitations, with hopes to one day inspire other women to do the same. In my quest for freedom, I dug into my Moroccan heritage and reconnected with the traditional Moroccan beauty rituals and ingredients which ultimately became the foundation of 100 AND 1 Cosmetics. 

100 AND 1 Cosmetics isn’t about chasing trends, it’s an experience and a way of life designed to nurture you from inside out, helping you achieve your healthiest skin possible. I hope you find as much pleasure, beauty and freedom in experiencing 100 AND 1 as I did in creating it!

Leila H